History of the Guitar

Developing an educational website to showcase the advancement of the guitar using design patterns with HTML and CSS

Role
Lead Product Designer
Year
2023
Tools
Figma, Webflow, Adobe
Team
Jim Weimer,
Aaron Siegel

Overview

As a long-time guitarist, I set out to create a visually appealing and informative website that showcases the fascinating evolution of the guitar over time. I researched the instruments which led to the guitar’s development, experimented with design patterns suited for education, and create my own website using Webflow, iterating from design to launch.

Visit the Website

How Might We...

1
Simplify the design patterns people use to learn information on the internet?
2
Create a seamless educational experience?
3
Teach about these guitars visually while providing context as to evolution over time?

The Design Thinking Process

Research
Discover the root cause of the problem
Ideate
Define the problem and find a solution
Wireframe
Sketch and test how to present the solution
Design
Prototype a usable and desirable design
Test
Test the solution to find areas for improvement

Research

Responsive Design

Along with researching the history of the guitar, I looked into how responsive webpages are used to teach information visually.

Looking at award-winning websites with similar information architectures, I learned about their use of interaction, animations, and ability to present information chronologically as users naturally scroll down the page.

Read My Website Research
Read My Design Research

Finding Inspiration

The Family Tree

In creating a family tree of instruments which influenced the modern guitar, I found there were far too many to include in this project. In order to the narrative simple and visually appealing, I needed to narrow down my options to a single part of the tree that I could explore in more detail.

Direct Ancestors

Even when limiting my research to primary-sourced instruments with bodies, necks, and strings, the amount of instruments which could have influenced the guitar was vast and multicultural. This made research on the subject limited to certain instruments, like the oud, and its ancestors.

Designing the Product

Moodboard

I first created moodboards to compare the designs of timelines and interactive designs, their use of color and typography, and how simple web animations enhance user experience and allow for interaction with information.

Design System

Utilizing a base color, I created my color palette by choosing variant colors for every guitar based on their wood tones. Additionally, I chose a font that felt professional and easy-to-read and designed a simple logo for the site.

Wireframing

In creating low-fidelity prototypes, I considered allowing users to scroll through a revolving carousel of instruments, any of which they could click to learn more about. I also considered image-hover animations with information pop-ups, animated timelines linked to the user’s scroll progress, and even a guitar-shaped interactive timeline.

Choosing a Design

The Carousel Design
My first designs utilized the concept of an interactive timeline, which here I conceptualized as a carousel of instruments along a timeline which the user can scroll between.
The Animated Timeline Design
Aside from the carousel, I also designed horizontal and vertical timelines which users could click through as well as scroll through.
The Minimalist Design
Given the limitations of Webflow's free version, I ended up utilizing a minimalist design without a timeline. This clean design focuses more on the guitar’s chronology, rather than dates, using the right-menu to encourage user interaction.
The Popup Addition
To limit information overload, while detailing every instrument, I implemented click-to-reveal animation buttons for the user to read more. This interaction keeps the design minimal and focuses on the advancements rather than the specifics.

User Testing & Feedback

After some trial and error with implementation on Webflow and HTML/CSS, I completed the project and received further feedback from a panel of design professors at USC.

The feedback I received was overwhelmingly positive, affirming my belief that my designs would be minimal yet usable and could be an effective design for teaching the subject in a simplified manner.

Testing Results

Reflection

I think my designs in this project were a good start for an effective learning platform, teaching a broad subject in a simplified yet effective way. The right-hand menu gives users a good idea of the extent of the reading available, while the minimalist design and the hidden information overflow gives users who aren’t interested in reading more a good overview of the topic.

Given further time, I would like to expand upon the scope of this project, adding more instruments and designing a “bigger-picture” mode where users can find chronologies of other related instruments; this can include another interactive visual, similar to a family tree, where users can choose a path to follow and learn about the evolution of instruments and their interconnectivity.

Overall, I enjoyed this project and learned a lot about information architecture and user interaction in a minimalist design setting. The skills I learned in HTML/CSS and Webflow also helped me to create this portfolio, which I update every year to continue to develop my skills.

Visit the Website
A Blue Rectangle

Read about more of my work

A Blue Rectangle

I'd love to hear from you!

Contact me

I'd love to help with your next project and I'm always available for a chat. If you have any questions or you'd like to get in touch, feel free to contact me.

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